Price Chopper Hires New Vice President, Produce and Floral Merchandising


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Mon. June 4th, 2012 - by Jordan Okumura-Wright

<p><strong>Schenectady, NY</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Price Chopper Supermarkets/Golub Corporation is welcoming a change at the top. Richard Reed has been hired as the Vice President, Produce and Floral Merchandising. Mr. Reed will report directly to Keith Frosceno, Group Vice President, Fresh Foods Merchandising.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> In his new role, the industry veteran with 29 years of experience in retail operations, will handle procurement, marketing , merchandising initiatives as well as manage, train and develop direct reports in the produce and floral departments for the 128 store chain, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The Golub Corporation has 128 Price Chopper stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire with 23,000 associates who collectively own 52% of the company’s privately held stock. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.pricechopper.com" target="_new">Price Chopper</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">