Produce for Kids® Partners with Sprout


Sponsored Message
Learn More

Tue. April 3rd, 2012 - by Whit Grebitus

<p><strong>ORLANDO, FL</strong> - Produce for Kids® is announcing a new national media partnership with Sprout. Sprout is a top rated, 24-hour pre-school television network, among moms of preschoolers, according to a press release. Produce for Kids committed to educating families on the benefits of leading a healthy lifestyle through healthy eating. By providing simple meal solutions, Sprout is the ideal media partner for creating that outreach.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Sprout and Produce for Kids, will work in partnership to educate families through the "Get Healthy, Give Hope” campaign which will feature LazyTown, an award-wining series on Sprout network and NBC which broadcasts to more than 100 countries. The show welcomes characters such as Sportacus, Stephanie and Robbie Rotton who inspire and educate children and parents to make healthier choices and get active. LazyTown characters will help engage kids at Produce for Kids’ in-store events.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Produce for Kids will also be appearing in national spots that will be airing during the Sprout campaign, and will be included in the Sprout e-newsletter while also maintaining a presence on their companion website. "This new partnership will expand our reach to our targeted ‘mom’ consumer and preschool children whose eating habits are formed at an early age.” states, Heidi McIntyre, Strategic Development Director, Produce for Kids. “Being on national television daily during our Spring and Fall Campaigns will also provide more value to our participating retailers and sponsors.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> This will be Produce for Kids’ largest campaign yet, with nineteen supermarket banners representing more than 3,300 grocery stores and fresh markets in 40 states and the District of Columbia. Over 50 fruit and vegetable growers are sponsoring the program. Together, retailers, sponsors, Sprout and Produce for Kids will raise funds for children’s hospitals and national non-profit charities.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>www.produceforkids.org</p><hr class="legacyRuler"><hr class="invisible minimal-padding">