REIDSVILLE, GA - The collaboration between Publix and Healthy Family Project continues to yield strong results, as demonstrated by the companies’ 22nd bi-annual Publix Produce for Kids cause marketing campaign. In the past two-plus decades, the campaign has resulted in over $4 million in support for causes that benefit families and children in Publix’s communities. The contribution has in turn helped provide over 14 million meals to local Feeding America area food banks.
"At Publix, our goal is to make a positive difference in the communities we serve," said Dwaine Stevens, Publix Director of Community Relations. "The Healthy Family Project’s Produce for Kids campaign fits perfectly with this mission, and we are excited to partner again this year."
As part of this year’s campaign, 12 produce companies are donating 600,000 meals to 35 Feeding America® network food banks within Publix’s market area. Partners supporting the impactful cause-marketing campaign include Ayco Farms, Bay Foods, CMI Orchards, Coast Tropical, Crunch Pak, Driscoll’s®, Fresh Express®, GT’s Living Foods, Sunset®, Tomato Thyme™, Mucci Farms, Shuman Farms RealSweet® Onions, and Wonderful® Pistachios.
The campaign runs through June 26, backed by colorful, recipe-centric signs positioned near participating produce partners in 1,300 Publix locations. As a press release noted, the sign’s QR codes lead shoppers to a free digital cookbook with recipe inspiration and nutrition tips, and products featured in the campaign are highlighted in weekly ads throughout the campaign.
"We are incredibly proud of the Publix Produce for Kids campaign and its continued success in promoting healthier eating habits and supporting our communities," said John Shuman, Founder of Healthy Family Project and President of Shuman Farms. "This initiative not only encourages families to choose fresh, nutritious produce but also raises essential funds to combat food insecurity. The positive impact we are making together with Publix, our produce partners, and our dedicated customers is truly inspiring."
Healthy Family Project also hosted an Instagram Live to signal the kickoff of the campaign, and participating produce brands will also be highlighted in targeted social media and e-newsletter content throughout May and June.
For more information about the Produce for Kids campaign, click here. Keep reading ANUK as we bring you more produce updates throughout the week.
