OAKLAND, CA - More and more these days, the organic industry is drawing our eyes and the contents of our pocketbooks as companies make strides to build their market share. Purity Organic, Inc. is joining the fight, announcing its acquisition of Dunn's River Brands, Inc.
"We are excited about this acquisition as it continues our mission of continuing to provide better-for-you brands to our customers," said Mary Page Platerink, CEO of Purity Organic. "We have an aggressive roadmap in 2020 and look forward to continuing to serve our key markets and expanding into new areas for all our brands."
Moving forward, Purity Organic will focus on delivering operational excellence as it grows its family by refreshing the Sweet Leaf Brand and increasing that coveted market share across its expanded portfolio, according to a press release. Page Platerink, along with a team touting 40 years of beverage experience, will lead Purity Organic into the category's future.
"We believe there is tremendous potential for all our brands as the organic beverage market continues to expand," said Douglas Abrams, Chairman of Purity Organic. "We will continue to deliver great-tasting, organic beverages with a variety of strong brands."
The popular Dunn's River Brands' consumer brands also includes Tradewinds Beverage Co.
Congrats on the growing family of organic products! Thirst quenched!