TRACY, CA - QDC Fresh, Inc., a grower-direct distributor of fresh fruits and vegetables serving retail customers across North America, is taking its Street Corn Sides program to the next level at the upcoming International Fresh Produce Association (IFPA) Global Produce & Floral Show taking place October 15-17, 2026, in Orlando, Florida. The company will debut the evolution of its Street Corn packaging at Booth #900, introducing a bold new “street” look designed to command attention on retail shelves while making it immediately clear to shoppers that each package contains a complete sauce and seasoning kit.
The show will also mark the industry debut of Nashville Zest, the newest flavor in the Street Corn lineup. Featuring a zesty chili, garlic, and onion infused sauce with Parmesan cheese and a seasoning, Nashville Zest delivers a bold, craveable flavor experience with everything consumers need conveniently included in the package. Attendees can sample Nashville Zest alongside the already-launched California Style Street Corn, as well as get an early taste of two flavors slated to launch in 2027: Creamy Pesto and Texas BBQ. Together, the four varieties bring a range of on-trend regional flavor profiles to a category ready for new ideas.
Street Corn was created to bring fresh energy to a packaged sweet corn category that has remained relatively stagnant, transforming an everyday produce staple into a restaurant-inspired side dish in minutes. Each kit combines fresh sweet corn with chef-inspired sauces and seasonings, delivering convenience, flavor, and an elevated eating experience in a simple, value-added format. The kits can be prepared on the grill, in the oven, on the stovetop, or in an air fryer, giving consumers flexibility while creating retailers an opportunity to add incremental value and excitement to the produce department.
“Our Street Corn lineup gives retailers a way to move beyond selling another package of corn and instead offer shoppers a complete, value-added experience,” said Marvin Quebec, President of QDC Fresh, in the recent release. “Consumers are looking for convenience, bold flavor and easy meal solutions, and this program delivers all three while keeping fresh produce at the center of the plate. For our retail partners, it creates an opportunity to differentiate the corn set, encourage incremental and cross-merchandising opportunities, and bring new excitement to a familiar category.”
The new packaging was developed with the retail shelf and the shopper experience in mind. Bold graphics and a distinctive street-inspired design are intended to differentiate Street Corn from traditional packaged corn offerings, while prominent messaging clearly communicates that the package contains the complete sauce and seasoning kit. The result is a package designed to catch the shopper’s eye and answer an important question before they even pick it up: everything you need for the flavor is already inside. The packaging also highlights the easy preparation experience, including the brand’s EZ Prep Video, helping eliminate guesswork and make the path from the produce department to a finished side dish even simpler.
“We wanted the new packaging to have the same personality as the product itself—bold, fun and impossible to overlook,” said Rachelle Schulken, Director of Marketing at QDC Fresh. “But the design isn’t just about standing out. We wanted to make the value proposition crystal clear. When shoppers see that it’s a complete sauce and seasoning kit, they immediately understand that they don’t need to buy a handful of additional ingredients to create something delicious at home in minutes. It’s fresh corn, big flavor, and everything you need—all in one package.”
QDC Fresh invites attendees of the IFPA Global Produce & Floral Show to stop by Booth #900 October 16th & 17th to experience the complete Street Corn lineup and sample all four flavors. And because no street is complete without a little personality, the brand’s Street Corn mascot will also be hitting the show floor to help hand out samples. Come hit the streets with QDC Fresh, taste what’s next for sweet corn, and discover how Street Corn kits can bring fresh innovation, convenience, and excitement to the produce department.
