Quincie Gourley Dishes on New Taylor Farms' Innovations and Products
- by Jordan Okumura
SALINAS, CA - The packaged salads category is a cornerstone of the fresh produce department and a source of inspiring flavor, recipes, and innovation throughout any retailer’s fresh space. With the recent PMA Fresh Summit event bringing some of the most ingenious brands to the buy-side stage, Taylor Farms is taking the sector up a notch with recent launches to tease the consumer’s palate.
“Here at Taylor Farms, we are excited to showcase the latest additions to our value-added program and ongoing vision for excellence,” Quincie Gourley, Marketing Coordinator, shares with me. “Our new Chopped Kit flavors: Dill Pickle, Everything, Thai Chili Mango, and Strawberry Rosé have now entered the retail space. And on top of this awesome debut, our new Vegetable Meal Kits: Lemon Pesto and Southwest in conjunction with Taylor Farms’ new vegetable Tray Everything Flavor Ranch Dip is really inspiring and engaging retailers this October.”
Motivated by today’s need for convenience and more unique and trending flavor profiles, Taylor Farms is truly laying the groundwork for addressing what the consumer wants and desires in their daily diets and shopping carts.
“Buy-side partners, October is the month that these products are officially available,” Quincie adds.
Dill Pickle and Everything packaged salads and the Everything Veg Tray are now on the shelf. Strawberry Rosé and Thai Chili Mango salads will be on the shelf as of this week and Lemon Pesto and Southwest Vegetable Meal Kits will be on shelf on October 26, 2020.
“We continue to innovate and provide products and services that fit our customers and consumers’ needs,” Quincie wraps up. “It is exciting times here at Taylor Farms!”
As a consumer who loves packaged salads built around unique offerings and a trade news writer who loves writing about them, it looks like my basket is already half full.