SACRAMENTO, CA - After more than 80 years of promoting top quality in fresh, including produce, meats, and more, Raley’s has unveiled a new strategy to make healthy eating more available to its shoppers.
This week, the Sacramento-based retailer announced its “Let’s Begin” campaign, a renewed focus on eating better and feeling better.
“We want to change the way the world eats, one plate at a time,” said Michael Teel, President and CEO, in a statement, according to the Sacramento Bee. “Raley’s has been in our family for over 80 years, and I want to empower change in the methods in which food and resources are delivered to our customers.”
To understand more about the launch, watch the newly released video from Raley’s team below.
In an effort to ease the shopping experience for shopping fresh, the strategy looks to:
- Help its shoppers with fresh cost-saving tips
- Give assistance in defining food labels
- Provide shopping facts and tips about things like coloring and other fresh produce facts
An entire, detailed approach has been outlined for online visitors on the Raley’s website here, complete with tips, facts, and information on seasonal offerings under a Let’s Begin tab.
With weekly updates to keep the freshest information on its store offerings for both the produce and deli departments, the retailer encourages employees and consumers alike to share information related to the fresh focus on social media using the hashtag #LetsBegin.
AndNowUKnow will continue to report on this and other retail strategies highlighting fresh produce on the buy-side.
