Irwindale, CA
Ready Pac is promoting its Bistro Bowl Salad line with the Ready Pac Bistro Bowl Salads On-the-Go Challenge contest taking place July 2-July 27,2012.
Ready Pac Bistro Bowl Salad fans can enter the social media contest by submitting a photo that features a Bistro Bowl Salad being eaten on-the-go or incorporated into a fun travel photo. Fans can submit the photo via three options: by tweeting the photo to @ReadyPacTweets, posting on Ready Pac’s Facebook Wall, or emailing to [email protected]. Each week for four weeks, Ready Pac will choose one winner to receive a case of his or her favorite Bistro Bowl Salads, a Ready Pac insulated lunch bag, and a chip clip. The fans will then vote from among the four winners for one overall best photo grand prize winner, who will receive a $150 gas gift card.
Tristan Simpson, Director of Marketing at Ready Pac, states “The single serve fresh-cut salad segment is on fire, with 17 percent growth over last year. We’re stoking that fire by building household penetration and encouraging Ready Pac Bistro Bowl Salads usage on-the-go.”
Ready Pac’s salads save consumers preparation time, and with less than 300 calories each, they also offer healthy alternatives for lunch. The promotion encourages consumers to consider other places where a tasty, ready-to-eat complete salad would be convenient, including while traveling, during sporting events, and on vacations.
Ready Pac recently introduced three new varieties to the salad line, including Asian-Style Chicken, Mediterranean, and Caesar Lite. Ms. Simpson adds, “Merchandising Ready Pac Bistro Bowl Salads is smart because they fit perfectly with three major consumer needs: delicious, satisfying taste, healthy food choices and convenience.”
