Rocket Farms to Showcase Dual-Department Innovation at IFPA Global Show in Anaheim; Indiana Fischer Comments

HALF MOON BAY, CA - Rocket Farms, one of the nation’s largest grower-shippers of potted plants, fresh herbs, and specialty produce, will highlight its unique ability to serve both the floral and produce departments at the upcoming IFPA Global Produce & Floral Show in Anaheim, October 17–18, 2025.

The company will debut two new organic product lines at the show:

• Organic Living Clamshell Herbs – rooted, organic herbs in a convenient clamshell that deliver freshness, sustainability, and longer shelf life compared to traditional cut herbs.
• Organic Microgreens Line – five vibrant varieties of nutrient-dense microgreens designed to meet consumer demand for health-forward eating.

Attendees can visit Rocket Farms at Floral Booth #5706 and Produce Booth #4297.

A Unique Advantage: One Supplier, Two Departments

Rocket Farms stands out as one of the few companies that provides a seamless supply solution for both floral and produce buyers. This dual capability allows retailers to streamline procurement, reduce logistics costs, and unlock cross-merchandising opportunities.

“Retailers are looking for efficiency and innovation, and Rocket Farms delivers both,” said Indiana Fischer, Senior Vice President of Sales and Marketing at Rocket Farms, in the recent release. “Our ability to serve the floral and produce departments through one streamlined supply chain means less complexity for our customers — and by continually adding to our portfolio with innovations like organic living clamshell herbs and microgreens, we expand those opportunities even further.”

Driving Competitiveness Through Automation

Rocket Farms has invested heavily in automation on its potted herb and mini rose production lines, ensuring consistent quality, cost competitiveness, and scalability. These efficiencies allow the company to bring innovative products like organic living herbs and microgreens to market while remaining price-competitive in an increasingly challenging retail landscape.

Sustainability and Category Growth

The new organic lines are rooted in Rocket Farms’ long-standing commitment to sustainability and category innovation:

• Living herbs reduce shrink and offer consumers longer-lasting freshness.
• Recyclable packaging and organic certification align with consumer values.
• Rocket Farms’ track record includes creating new growth opportunities in both floral (mini roses, self-watering hydrangeas) and produce (living clamshell herbs, microgreens).