<p><strong>Pleasanton, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Safeway is helping consumers make more informed and healthy choices on their shopping options this Summer with the company's SimpleNutrition platform. The program not only informs consumers about the health benefits of their food choices in-store but also on the website. Safeway developed the program with their registered dietitians and food labeling experts based on the latest published health agency guidelines, according to promotional materials.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Safeway screens products to ensure they meet nutrition and ingredient criteria and then tag them with up to two key benefit messages. The criteria are based on the latest published health guidelines from the US Department of Agriculture (USDA)/US Department of Health and Human Services (DHHS) and the Institute of Medicine (IOM), and food labeling guidelines from the Food and Drug Administration (FDA) and USDA, and current available nutrition science.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The health platform offers tags that highlight up to two key nutrient and ingredient benefits. There are 22 benefit messages included in the program the encompass two groups of messages. One group is those benefits that meet lifestyle or dietary needs and the second is those that meet specific nutrition or ingredient criteria. The four benefit messages for lifestyle/dietary needs are Gluten Free, Organic, Natural and Calorie Smart.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The18 benefit messages with specific nutrition or ingredient criteria range from Sugar Free, Made with Whole Grains, Good Source of Fiber, Sodium Smart, Fat Free, Low Saturated Fat, Low Fat to Good Source of Calcium, Good Source of Vitamin C, Good Source of Vitamin A, 100% Juice, and Good Source of Antioxidants as well as Good Source of Folate.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.safeway.com/ShopStores/Healthy-Living.page?" target="_new"> Safeway </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
