Sage Fruit Becomes Exclusive Supplier of The Biggest Loser co-branded produce

<p><strong>Milwaukee, WI</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Giraffe Interactive, the organization bringing the brand The Biggest Loser to fresh produce is announcing that the Sage Fruit Company is the inaugural partner and exclusive supplier of The Biggest Loser co-branded produce which includes apples, pears and cherries.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Sage Fruit will be answering the appetites of apple lovers when the company debuts The Biggest Loser apples at the start of the 2012-2013 apple season in September. The company will also be launching a variety of Biggest Loser branded packaging, secondary displays and point of sale, according to a press release. Over the coming months Giraffe Interactive will be working along side retailers and suppliers to develop and implement regional and national campaigns.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Chuck Sinks, President of Sales &amp; Marketing for Sage Fruit, states, “As marketers we are always looking for new opportunities to promote the health benefits of apples and create sustainable purchase behavior. We believe that the brand connection to healthy eating makes The Biggest Loser brand one of the most compelling brand stories we’ve seen in fresh produce to date, and we are eager to get product on the shelf.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>www.sagefruit.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">