<p> Santa Sweets is introducing “Taste Like Summer,” a new marketing campaign for the company’s UglyRipe® Heirloom Tomatoes. The campaign is designed to draw consumers to the summertime flavor of the UglyRipe tomato. It will target the Mid-Atlantic and Northern States during the winter months and includes summer themed POS material, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “This campaign is a great opportunity to showcase the flavor of the UglyRipe,” says Kevin Delaney, Director of Marketing. “While other tomatoes tend to lack flavor during the winter, the UglyRipe has the flavor of a locally grown, vine-ripened tomato.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Santa Sweets grows UglyRipes in five different growing regions throughout the year to ensure year-round availability. During the winter and spring, UglyRipes are grown in Florida where they are vine-ripened and hand packed.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The company is also planning to engage consumers through social media during the campaign, along with providing retailers with in-store display bins and placards.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Be sure to check the company’s website, linked below, to learn more about this great campaign!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://santasweets.com/tasteslikesummer.php" target="_new"> Santa Sweets Taste Like Summer </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
