POMPANO BEACH, FL – Kristen Francisco, former Vice President of Sales and Marketing at Gourmet Trading, has joined Southern Specialties.
Starting in October, Francisco will be employed as Director of Sales working out of the company’s Pompano Beach, Florida headquarters. She will be responsible for leading the sales team, developing pricing, inventory management, and coordinating promotions with Southern Specialties’ procurement department, according to a press release.
Geno Valdes, Vice President of Sales and Marketing, was thrilled to welcome Kristen aboard.
“We have known, and respected, Kristen for years,” he said. “She enjoys an excellent reputation in the industry. Her deep experience with many of the products Southern Specialties grows and markets, and great leadership skills, will be a significant asset to our company.”
Francisco has held several positions at other produce companies. Prior to her over ten-year stint at Gourmet Trading, she was employed on the sales team at A.M.S. Exotic and also served Tanimura & Antle as its Regional Business Manager, according to her LinkedIn profile.
Southern Specialties recently launched its "Fresh Generation" print ad campaign, which seeks to target millennials. The new campaign promotes the company's vegetables and fruits as being "perfect for today's Fresh Generation." A 36-second look into the campaign can be seen in the video below.
To meet Kristen and learn more about Southern Specialties' new campaign, visit booth #2365 at the upcoming PMA Fresh Summit expo in Atlanta.
Southern Specialties is a grower, importer, processor, and shipper of a variety of specialty products grown in Central America, South America, Mexico, Canada, and the U.S. The company distributes from its Pompano Beach, Florida headquarters, and facilities in McAllen, Texas and Los Angeles, California.
