GRAND RAPIDS, MI - SpartanNash is looking to up its retail game with new enhancements to its grocery services. The retailer is adding GPS location technology to its Fast Lane service, a click-and-collect grocery pickup program, in an attempt to streamline online grocery shopping and curbside pickup.
“This new technology will completely change our customers’ experience with Fast Lane,” Brian Holt, Vice President, Marketing, said. “Fast Lane already provides exceptional customer service—with overall satisfaction scores 30 points higher than the national average—as well as some of the nation’s leading fulfillment rates—and our new GPS location technology will only improve the ease and speed of the Fast Lane experience.”
According to a press release, the new Fast Lane GPS location technology allows Fast Lane shoppers to accurately calculate a customer’s arrival time for curbside pickup orders. Once a customer places their Fast Lane curbside pickup order, they will receive notification when their order is ready. Customers can then share their location through the retail mobile app or a web browser, to let their Fast Lane shopper know they are on their way to the store, so the order can be ready and waiting the moment the customer pulls up to the pickup area.
The new technology is designed to create a personalized and frictionless experience for the customer, and to make the Fast Lane online shopping and pickup experience faster than ever. Currently, the new Fast Lane GPS location technology is available at SpartanNash’s banners, Family Fare, Forest Hills Foods, VG’s, and Dan’s Supermarket.
“Fast Lane and our new GPS technology are part of SpartanNash’s commitment to providing our store guests with what they want, when they want it—fast and friendly,” Senior Vice President and General Manager, Corporate Retail, Tom Swanson, noted in the press release. “Fast Lane’s click-and-collect experience is tailored to fit the needs of our on-the-go store guests, while providing quality products at an affordable price.”
SpartanNash first launched its Fast Lane program in July 2017, and since then has introduced a number of enhancements, including at-home delivery, the ability to clip and save digital coupons instantly, and have orders ready in as little as two hours.
As the grocery retail space tightens, will more retailers follow SpartanNash’s lead and invest in their online shopping infrastructure? AndNowUKnow will report.
