SAN BERNARDINO, CA - Stater Bros. Markets, a Southern California supermarket chain, recently announced the appointment of Dennis McIntyre, its current Executive Vice President of Marketing, to the additional role of Chief Marketing Officer. This new role will go into effect November 4, 2019.
“As CMO, Dennis will work toward furthering and ensuring a cohesive brand identity,” said CEO Pete Van Helden. “He will also be responsible for developing and leading an overarching marketing strategy across all areas of the company to meet the company’s business goals of sales and margin growth.”
McIntyre has over 41 years of experience in the grocery industry. His career began in 1978 at a Stater Bros.’ South Ontario location as a Courtesy Clerk. He steadily rose through the ranks and held several retail store positions, ultimately landing the role of Assistant Store Manager.
In 1983, McIntyre was promoted to a Buyer in the company’s Marketing Department. He continued to advance to increasing levels of responsibility, excelling in the roles of Assistant Vice President of Marketing, Senior Vice President of Marketing, and Group Senior Vice President of Marketing. In 2007, McIntyre was promoted to his current position of Executive Vice President of Marketing.
His retail credentials also include recently serving as President and Chairman of the Western Association of Food Chains (WAFC). Prior to this role, he served the WAFC as Vice President in addition to Education Chairperson. Throughout his time with the WAFC, McIntyre has been a strong advocate for developing future food industry leaders. He actively supports industry-related programs such as the USC Food Industry Management Program, WAFC Retail Management Certificate program, and tuition reimbursement through the California Grocers Association Educational Foundation.
In recognition of his steadfast support and leadership within the food industry, McIntyre received the prestigious Torch Award from the Illuminators Educational Foundation in 2017.
Congratulations to Dennis on this new role!
