WENATCHEE, WA - Stemilt is bringing back its premium cherry program, Kyle’s Pick®, a week ahead of last season’s timing to meet popular demand. The company expects Kyle’s Pick cherries, named after Stemilt co-owner and 4th generation grower Kyle Mathison, to be an even bigger hit this summer with greater volumes and ideal growing conditions in 2014.
“Kyle’s Pick cherries are the perfect way to keep the momentum going on cherries after the big Fourth of July holiday,” said Roger Pepperl, Stemilt’s Marketing Director. “The Kyle’s Pick seal on every bag is a mark to signify the high-quality cherries inside, which consumers recognize. A great cherry eating experience turns into a second great experience, and Kyle’s Pick cherries are proven to drive repeat sales during an important time for the cherry category.”
Stemilt ensures that only the best varieties make it into each pack with state-of-the-art electronic packing lines that determine firmness, size, and sugar level standards, according to a press release. Premium varieties include Hill Bings, Sweetheart, Skeena, and Staccato®.
“Skeena cherries will be the featured variety in Kyle’s Pick bags in the coming weeks. It’s a variety that likes to grow large, firm, and has incredible dessert flavors. We’ve had prime growing conditions in Washington State this summer, which will add to the exceptional quality of Skeena and other Kyle’s Pick cherries.”
Stemilt will pack the random-weight Kyle’s Pick pouch bag throughout the month of July and into early August. As Mathison begins harvesting cherries atop his high-elevation orchards, called Amigos, Stemilt will pack its second pouch bag in the Kyle’s Pick program series, called Half Mile Closer to the Moon. Moon cherries are harvested into late August at an elevation between 2,800 and 3,200 feet above sea level, “literally a half mile closer to the moon,” says Mathison.
“Starting now with Kyle’s Pick cherries and then transitioning into Moon cherries in mid-August is the way to differentiate your cherry program as premium. Share the story of Kyle’s Pick cherries with your shoppers and impress them with this flavor-first program in order to boost sales,” said Pepperl.
Kyle’s Pick pouch bags in July and August help retailers differentiate premium quality and most importantly, win over consumers, who traditionally buy cherries on impulse.
