CITRUSDAL, SOUTH AFRICA - Summer Citrus from South Africa (SCSA) is turning up the heat as summer’s end approaches. It recently announced the return of its consumer promotion, the “Taste of Summer” sweepstakes, now in its third year. From now until August 21, consumers will be invited to locate South African citrus at their local grocery store and share the product on social media, which elevates awareness of both the brand and the premium quality of citrus available during the summer season.
“We’re excited about this season’s promotion and look forward to interaction with shoppers,” said Suhanra Conradie, CEO of Summer Citrus from South Africa. “The goal of ‘Taste of Summer’ is not only to inform consumers of the availability of South Africa’s supreme citrus, but also to showcase interest to retailers. We plan to share the results of the promotion and feedback from shoppers with retailers to demonstrate the demand during the summer season.”
According to a press release, the sweepstakes provides participants with weekly opportunities to win a $150 Visa gift card. To enter, consumers are asked to follow SCSA on Instagram, find the SCSA logo on packs in local stores, and share product images on the social platform. If they can’t locate SCSA citrus in their market, the company suggests that they share the provided image on Instagram and tag their local retailer requesting Summer Citrus from South Africa.
The promotion will also be supported by influencer partnerships in three major cities: Philadelphia, Atlanta, and Houston. In addition, SCSA will utilize targeted online advertising in key markets on Facebook and Instagram that will encourage consumers to participate in the sweepstakes.
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