Sun Belle Adds Jennifer Sparks as Director of Marketing and Communications; Janice Honigberg Shares
SCHILLER PARK, IL - An agriculture marketing expert is joining Sun Belle’s ranks as Jennifer Sparks steps in as the Director of Marketing and Communications.
“I’m thrilled to join Sun Belle and continue to build the momentum of the premium Sun Belle and Green Belle brands,” said Sparks. “I look forward to working with such a smart, strategic, and collaborative team of professionals.”
As of August 29, Sparks leads all marketing and promotional activities, including digital marketing, content strategy, and reputation management to enhance and elevate the brand presence of the 36-year-old berry marketer and distributor.
As noted in the release, Sparks brings a wealth of business-to-consumer and business-to-business expertise and experience in promotion, marketing, public relations, and association management. She most recently served as Vice President of Marketing and Communications for the U.S. Highbush Blueberry Council, where she oversaw all strategic marketing, content, and promotion programs to spotlight the health benefits and innovation of blueberries.
Her priorities included the 2021 launch and implementation of the new “Grab a Boost of Blue” call to action, targeting the consumer, media, retail, foodservice, health professional, and industry audiences.
Sparks has also spearheaded the floral industry’s public education and media relations campaigns, experiential marketing initiatives, and influencer programs while in her Vice President of Marketing role for the Society of American Florists.
“I am delighted Jennifer has joined Sun Belle to direct the company’s marketing and communications,” Founder and President Janice Honigberg noted. “We have ambitious plans to grow our berry business nationally and internationally. Jenni’s experience and marketing savvy make her a key hire in support of these plans.”
As noted in the release, Sparks holds a Master’s degree in public relations and corporate communications from Boston University and a Bachelor’s degree in journalism from Radford University.
Curious to learn more about this driven Director? Catch her in Nashville, Tennessee, at Sun Belle’s booth #721 at the Southeast Produce Council Southern Innovations and at the International Fresh Produce Association Global Produce & Floral Show in Orlando, Florida, booth #3659.
Congratulations to Jennifer Sparks on an exciting start to her journey!