Sun Pacific® Hires Citrus Veteran Dave Medders as VP of Sales
- by Kayla Webb
PASADENA, CA - Dave Medders is joining the Sun Pacific® ranks. As the Pasedena-based company’s new VP of Sales, the citrus veteran will oversee sales for Sun Pacific’s expansive portfolio, including brands like Cuties®, Mighties®, Sun Pacific navels, Vintage Sweets® Heirloom navels, Cara Caras, minneolas, and lemons.
“I jumped at the opportunity to become a part of the Sun Pacific team,” said Medders. “I have known the family for over 15 years. Their farming practices, and their labels are some of the best in the industry. Sun Pacific has excelled in developing brands that resonate with both retailers and consumers. It’s exciting to have the opportunity to work with such a category leader!”
Medders started his produce career with Griffith Farms, where he worked on the ranches and in the packing houses. He later went into sales for Suntreat and then Sunkist. According to a press release, he spent the last 14 years at Dimetri Gardikas Produce Company performing procurement and sales responsibilities for both domestic and import citrus before serving in a sales management role.
“Dave has built an impressive track record in the citrus industry over the past 20 years. His vast citrus sales experience and expansive product knowledge are valuable assets to our team. He will play an instrumental role leading our sales team and developing customer programs that maximize citrus category sales,” said company President Barney Evans. “Besides his sales and farming experience, Dave brings of lot of energy and passion to our team. His love for the citrus business makes him a great fit for both Sun Pacific and our customers.”
Medders assumed his new role with Sun Pacific on February 25.
Congratulations to Dave Medders on the new role!