Sun World Appoints New Category Director of Mexico Grapes & Peppers


Mon. March 12th, 2012 - by Whit Grebitus

<p><strong>Bakersfield, CA</strong> – Sun World is welcoming a rise in the ranks with the appointment of Rudy Heras to the position of Category Director of Mexico Grapes and Peppers. Mr. Heras brings three years with Sun World and more than twenty-five years of experience in the produce industry to his new role. While he will be assuming new responsibilities as Category Director, he will also maintain his role as a sales key account executive, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Gordon Robertson, Senior Vice President of Sales &amp; Marketing, states, “Our Mexico growers are key allies in our supply strategy for grapes and peppers." He continues, "Rudy has demonstrated strong business acumen and in-depth knowledge of our markets and categories that will help ensure that we are delivering on both our customers’ and growers’ expectations during the Mexico season.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>www.sun-world.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">