NOGALES, AZ - SunFed is continuing the company’s pioneering efforts to bring more flavor and versatility to the retail community, with the recent introduction of its Melonheads™ seedless watermelon program. This new program initially debuted during PMA Fresh Summit in Atlanta, GA and is currently available in both organic and conventional options under its Perfect Produce® portfolio.
“We have seen a great response, and an increase, in retail penetration,” COO Matt Mandel tells me. “Along with that positive response, we have also seen a positive uptick in sales. Melonheads started shipping this fall, with the first plantings coming from northern Sonora. With a diversified production base, Melonheads should be shipping year-round as the program evolves.”
SunFed has been growing great tasting watermelons for many years now, and the new look and branding complements the great eating experience of Melonheads™.
“The vibrant graphics only help the beautiful, sweet melons jump off the shelf. The retro-themed aesthetic is appealing to both kids and adults,” Brett Burdsal, Director of Marketing, says. “We feel our miniature watermelons are a premium product and wanted to find the best way to showcase the item’s attributes. Once we decided on the name ‘Melonheads™’ the graphics pretty much drew themselves.”
SunFed uses six different characters, allowing customers to choose/identify with their own melon. By sticking with SunFed’s theme of big, bright, pop colors, Melonheads™ help to diversify and draw on the consumer that eats with their eyes as much as their mouths.
Melonheads™ are packed loose (6, 8, 9, 11 and 12ct) and in 2-count mesh bags (four bags per box). They ship in a ready-to-display, high-graphic and eye-catching, full-color box.
Melonheads™ production will be concentrated in northwest Mexico but diversified across several growing locations.
