Sunkist and Stemilt Run In-Store Radio Spot at Winn Dixie and Bi-Lo for Valentines Day


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Thu. February 14th, 2013 - by Jordan Okumura-Wright

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;"> Sherman Oaks, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">02.14.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Sunkist and Stemilt are creating quite a buzz around produce departments. The companies are running an in-store radio spot at Winn Dixie and Bi-Lo as part of a Valentine’s Day promotion that showcases Cara Cara navel oranges and Pink Lady apples to support the recent launch of its Lil Snappers™ line.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" udio controls><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <source src="http://anuk.s3.amazonaws.com/Sunkist%20Lil%20Snapper.wav" type="audio/wav"><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <source src="http://anuk.s3.amazonaws.com/Sunkist%20Lil%20Snapper.ogg" type="audio/ogg"><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <source src="http://anuk.s3.amazonaws.com/Sunkist%20Lil%20Snapper.mp3" type="audio/mpeg"><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Your browser does not support the audio tag.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"></source></source></source></audio> </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Sunkist and Stemilt radio spots will run for 2 weeks and focus on the new Lil Snappers premium, kid-size fruit. Julie DeWolf, Director of Retail Marketing at Sunkist Growers, states, “The in-store radio ads are fun, informative spots expected to generate excitement about the new Lil Snappers product line and its strong appeal to kids.” </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Since the partnership Sunkist and Stemilt have been working to drive demand at the retail level with the use of engaging packaging and display elements. Colorful display-ready trays, pop-up quarter bins, and customizable point-of-sale materials will help retailers with in-store promotions.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.lilsnappers.com" target="_new"> Sunkist</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">