Sherman Oaks, CA-
By Jordan Okumura
02.14.13
Sunkist and Stemilt are creating quite a buzz around produce departments. The companies are running an in-store radio spot at Winn Dixie and Bi-Lo as part of a Valentine’s Day promotion that showcases Cara Cara navel oranges and Pink Lady apples to support the recent launch of its Lil Snappers™ line.
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The Sunkist and Stemilt radio spots will run for 2 weeks and focus on the new Lil Snappers premium, kid-size fruit. Julie DeWolf, Director of Retail Marketing at Sunkist Growers, states, “The in-store radio ads are fun, informative spots expected to generate excitement about the new Lil Snappers product line and its strong appeal to kids.”
Since the partnership Sunkist and Stemilt have been working to drive demand at the retail level with the use of engaging packaging and display elements. Colorful display-ready trays, pop-up quarter bins, and customizable point-of-sale materials will help retailers with in-store promotions.
