VALENCIA, CA - Sunkist Growers and Brighter Bites have a common interest—they both aim to instill healthy eating habits and improve the well-being of consumers at home. The two organizations recently entered a strategic partnership in which Sunkist® will donate premium oranges, easy-peel Mandarins, and other in-season citrus to Brighter Bites programs in Bakersfield, California.
“At Sunkist, we are passionate about delivering fresh, nutritious citrus to communities that need it most,” said Jamie Sells, Vice President of Sales, Sunkist. “By joining forces with Brighter Bites, we’re able to directly support children and families in Bakersfield with fresh fruit access, inspiring healthy habits that can last a lifetime.”
With donations already underway, Sunkist is showing its commitment to providing a variety of high-quality citrus fruits to Brighter Bites distribution programs within Bakersfield schools and community centers in the area. According to a press release, each in-season Sunkist citrus variety offers its own unique flavor profiles and health benefits, and these donations will provide a valuable source of vitamins and nutrients to hundreds of underserved families, ensuring nutritious options throughout the school year.
Brighter Bites’ partnership with Sunkist will offer an even wider selection of fresh fruit options to the communities it serves and strengthen efforts in Bakersfield—a city where the need for fresh food and wellness education is high.
“I have been fortunate enough to work with Sunkist in a variety of ways over four decades, and they have always been amazing to work with,” said Rich Dachman, Chief Executive Officer, Brighter Bites. “I am deeply grateful to see the generosity and commitment they have shown in supporting our mission to create brighter futures for kids and families in Bakersfield, California, and across the country. Their partnership not only helps us to provide fresh, nutritious produce to those who need it most, but it also shows how the produce industry can come together to fight food insecurity and encourage a healthier tomorrow.”
Families in Bakersfield will also have a chance to participate in Brighter Bites’ nutrition education programs, which provide hands-on guidance on how to incorporate fresh fruits and vegetables into everyday meals.
We applaud both Sunkist and Brighter Bites on this impactful partnership!
