<p><strong>Sherman Oaks, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Sunkist's Take A Stand® campaign is back and gearing up this Summer with a new element! Sunkist Growers is partnering with retailers across the country to encourage families to host fresh lemonade sales to raise funds for charities of their choice, according to a press release. The promotion can be supported with in-store displays, free online tools and giveaways, new recipe booklets, national public relations, mobile marketing and new special edition stands. The program has inspired more than 65,000 kids, since 2004 to sign up to “take a stand” for charity, raising an estimated $3 million dollars for nonprofit organizations.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Sunkist is working with retailers to release new, limited edition 2012 stands. The revamped stands are one-piece, easy to assemble and each comes with a lemonade-themed sticker sheet. Kids can color the stickers with markers, and add extra drawings and messages. Stands will be featured in-store and available to consumers for a nominal shipping and handling fee. Families can order their stands by texting in or by scanning a unique QR code featured on the POS materials at participating retailers. Retailers can promote the campaign by creating lemonade destinations in-store that include Sunkist 5 lb lemon bags as part of a display; containing all ingredients and related items.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “Old fashioned fresh lemonade sales are fun and proven way to encourage philanthropy amongst kids,” said Claire Smith, Director of Corporate Communications for Sunkist Growers. “Even during these tough economic times, we are continually inspired by families who reach out to us year-round looking for age-appropriate tools so their kids can give back and help others by selling fresh lemonade.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.sunkist.com/takeastand" target="_new"> Sunkist Growers </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
