SUNSET® Rocks the Inaugural United Fresh LIVE! Virtual Trade Show and Convention
- by Jordan Okumura
LEAMINGTON, ONTARIO, CANADA - The great thing about a trade show—in-person or virtual—is that it provides a platform for conversations around innovation to take root and begin, inspiring a well-cultivated vision to be shared and carried on throughout the year and beyond. Such an advantageous event is tried and true for leading-edge companies like SUNSET®, whose program of excellence and ingenuity was flocked to by many at this year’s inaugural United Fresh LIVE!
“The virtual platform was a great way to connect with the industry and our customers and be inspired. We were able to engage with our customers through live chats and educate them on our company and product innovations through video and sell sheets,” Richie Keirouz, Senior Director – Sales Administration, shares with me as he looks back on an amazing event. “It was easy to navigate through the show and attend the many informative seminars, workshops, and networking events. It was refreshing to engage with the industry during this time.”
The SUNSET team came in force for the virtual convention and trade show, as did its coveted product portfolio of game-changing concepts and innovations.
“Our Honey Bombs™ golden-sweet cherry tomatoes on-the-vine have been getting a lot of buzz! They are the third addition to our uber-successful Bombs™ lineup of snacking tomatoes on-the-vine and although they only hit store shelves about a month ago, they are already getting explosive results from customers and consumers. These tomatoes are full of sweet flavor and pack a perfect crunch,” Richie expresses.
SUNSET also showcased its latest pepper innovation. Kaboom!® black jalapenos, a first in the North American market, are igniting excitement in the pepper category. Mellower and juicier than a traditional green jalapeño, these dark-colored jalapeños give the perfect amount of kick to your dishes and explode with flavor.
An industry leader in the burgeoning ‘variety pack’ category, SUNSET is also highlighting its Wild Wonders® snacking tomatoes this year and are thrilled to now offer this product as part of the company’s certified-organic lineup of greenhouse-grown produce.
“While nothing can replace the value of a traditional tradeshow, we were still excited to share our new products, packaging, and marketing trends through other mediums and generate a lot of interest around our latest offerings,” Richie tells me. “Aside from our products, we received great feedback on our virtual booth design and got a lot of engagement on our quiz that allowed visitors the opportunity to learn more about our company and products and win some awesome SUNSET® swag.”
Cheers to a successful United Fresh LIVE! for the SUNSET team and to a future ripe with innovation for the greenhouse category!