SUNSET® Sets the Bar on Innovation
- by Kayla Webb
TAMPA, FL - The great thing about the proverbial bar is that there isn’t a limit to where it can be set—an advantage SUNSET® keeps on seizing as it continues to set the bar of produce innovation. In the last couple of months, SUNSET has been on a roll, adding more value to produce aisles in the way of a whole host of new products—all of which were front and center at last week’s Southern Exposure.
I chatted with Peppe Bonfiglio, VP of Sales, to learn more about SUNSET’s newest product additions and how the company and its team are innovating the greenhouse category as a whole.
“We are constantly innovating to deliver on our commitment to quality, the environment, and, above all, flavor. Whether it’s by providing more offerings in the organic and snacking category or by surprising consumers with never before seen products and packaging, our latest products truly showcase how we are leading the industry and continually exciting our consumers,” Peppe shared with me. “We are pushing the boundaries on flavor and continually revolutionizing the produce world. Our new products are no exception.”
Amongst those new product debuts include show-stoppers like Kaboom!™, Organic Wild Wonders®, WOW™ Berries, and Honey Bombs™. Each product fits into SUNSET’s mission to inspire healthy living through top-notch flavor experiences designed to thrill consumers.
“We know that people dig flavor, and by providing premium, fresh flavorful produce that excites our consumers, we are making it easier for them to make healthy eating choices. We are not just growing SUNSET, we’re also growing the category,” Peppe continued. “Our new products give consumers more of what they crave when they see the SUNSET label. Our expanding reach in the produce aisle is a testament that we are giving consumers only the best and that they want more.”
From greenhouse-grown berries to tomatoes, peppers, cucumbers, and lettuce, SUNSET is creating category growth across the board. And it’s not just by unveiling new products. New partnerships, operations expansions, and more are helping SUNSET position itself as a leader.
“We started pioneering high-tech berry growing in North America in 2003 and with our recent partnership with U.K.-based BerryWorld®, we have access to the best varieties in the world. Our WOW™ Berries Elevated™ premium line is truly changing consumer expectations of how a berry should taste,” Peppe noted, before diving into SUNSET’s other categories. Following the massive success of Flavor Bombs and Sugar Bombs, the new sweet-like-honey golden tomato, Honey Bombs™, offers the same high-impact Bombs™ taste experience that consumers crave and packs a crunch like no other. “We also knew that the pepper category was ripe for innovation, which is why we created new products like the Aloha™ striped peppers, Shazam!™ shishito peppers, and now our colourful, long, sweet Wild Wonders peppers and Kaboom! black jalapenos.”
In addition to new products, SUNSET is also already looking ahead to summer and preparing to launch its Sizzlin’ Sweepstakes campaign. The text-to-win campaign is designed to ignite incremental growth and includes one-of-a-kind display bins and in-store signage.
“With this campaign, our consumers will be inspired to add fresh flavor to their grill and have a chance to win some amazing prizes at the same time!” Peppe concluded.
As SUNSET continues to do what it does best—setting the bar on quality, innovation, and product ingenuity—AndNowUKnow will continue to cover the latest coming out of the greenhouse category.