KINGSVILLE, ONTARIO, CANADA - Tiny tomatoes are raking in big results, as SUNSET’s Sprinkles® Tiny Mighty Tomatoes™ was recently recognized on the global stage for its innovative packaging and branding. The product was awarded Best New Brand in the Food & Beverage category at this year’s PAC Global Leadership Awards.
“We know that packaging plays a large role in inspiring people to eat healthy, fresh food, and we take great care in designing our offerings to achieve that goal,” stated Paul Mastronardi, President and CEO of Mastronardi Produce. “We are truly honored that our efforts have been recognized once again by a committee of brand design and packaging experts from around the globe.”
Sprinkles was developed to offer something different in the fast-growing snacking tomatoes segment, a press release noted. The branding and design appeals strongly to kids looking to add a bit of swag to their lunchboxes, but also appeals to adults as the perfect amount of tomatoes to top a salad. This approach is a game changer for the category, as initial sales for Sprinkles are highly incremental.
Like all products offered by SUNSET®, Sprinkles tomatoes were selected for unparalleled flavor. With a firm snap to the skin and an explosion of sweet flavor, these tiny tomatoes were well-deserving of the award. The product has received several other awards as well, including a flavor award from the International Taste and Quality Institute (ITQI), and a Produce Business Innovation Award. Sprinkles is available in both retail and foodservice formats.
Congratulations to SUNSET on this achievement! AndNowUKnow will continue to bring you the latest in innovative new products.
