KINGSVILLE, ON – This week, SUNSET® is kicking football season into a healthy high gear by introducing the Flavor Bowl™, an innovative football-shaped container filled with one pound of flavorful, premium snacking tomatoes.
“Snacking and watching football go hand in hand,” said SUNSET® CEO Paul Mastronardi, in a press release. “We wanted to offer tailgaters and TV-viewers a fun way to bring healthy snacks to the party in a package that fits right into game day entertaining.”
According to the company’s press release, each Flavor Bowl™ comes equipped with a specially-designed lid that both acts as a base and locks the football into place so consumers have an exciting, convenient bowl to serve their snacking tomatoes to friends, family, and themselves. The innovative design makes SUNSET®'s latest offering the ideal game day centerpiece.
SUNSET® is also supporting the Flavor Bowl™ launch with an on-pack and digital contest at www.sunsetgrown.com/gameday; consumers are invited to enter to win the ultimate game day prize—a 75” Samsung 4K Ultra HD Smart TV—or one of three tailgating prize packs—including a Yeti Cooler®, a Yeti Tumbler®, and a Sunset® Stadium Blanket.
“We are very thrilled about bringing this limited edition Flavor Bowl™ football to our retail partners as it generates excitement in store and encourages impulse purchases in the produce aisle,” Mastronardi added. “This innovative new concept is part of our commitment to provide retailers with limited edition products that will surprise and delight consumers while driving incremental growth to the category.”
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