FLORIDA - Warmer weather is right around the corner here in the Northern Hemisphere, and to get consumers excited for sweet corn season, Sunshine Sweet Corn Farmers of Florida (SSCFF) has launched a merchandising display contest. Aiming to boost sales by volume and awareness for the category, the promotional opportunity runs alongside the sweet corn season from April 8 to May 31.
“Each year, we seek new ways to excite consumers and showcase the versatility of Florida-grown sweet corn,” said Eric Hopkins, SSCFF President. “Complimenting the sweetness of Florida-grown sweet corn with the heat of trending spices and recipes, the merchandising display contest will encourage consumers to try creative and engaging new ways of enjoying sweet corn.”
The theme of the 2024 contest is Comin’ In Hot, a nod to the excitement of the season’s first large-volume shipments of sweet corn from Florida while also celebrating trending flavors that consumers are gravitating toward, spicing up traditional sweet corn recipes. According to a release, the contest is open to retailers and merchandisers who are carrying Sunshine Sweet Corn, and they will be judged based on their use of the product.
Retailers are encouraged to spice up their produce department, using the point-of-sales materials provided with the contest and relying on additional resources from SSCFF, found on the website.
“We’re excited for the creativity that we anticipate this display contest will deliver,” said Hopkins. “Comin’ In Hot is a clever way to introduce consumers to new ways of enjoying sweet corn, coupled with their favorite new trending flavors of heat and spice.”
The Sunshine Sweet Corn Merchandising Display Contest will award as much as $4,500 in cash prizes to one Platinum ($2,500), one Gold ($1,000), and one Silver ($500) level winner, as well as five $100 Honorable Mentions. Submissions will be accepted digitally and must be submitted no later than June 1, 2024.
Click here to learn more about this contest.
Do you have what it takes to win? It’s time to show your stuff!
