Tanimura & Antle add videos to promote Field Fresh Lettuce


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Wed. October 17th, 2012

<p><strong>Salinas, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The Tanimura &amp; Antle Family is offering a chance for consumers to learn about their field-to-fork story using a series of videos, narrated by two fourth generation family members.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Consumers will get an opportunity to get a complete tour, led by cousins Brian Antle and Caitlin Antle-Wilson, through scanned QRC’s (Quick Read Code) on retail packages.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Showing is much more effective than telling, and using videos paired with QRC technology, we can be very effective in showing where your produce comes from, and how simple it is to prepare field packed lettuce,” says Marketing Director, Diana McClean. “We remain committed to building up our video library to meet consumer and trade demand for engaging content about our products that is easy to consume and share,” she explained.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Consumers will see first-hand the field packing process, cooling, delivery to market, and ease of preparation.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">This video series will make its debut at this year’s PMA and will also be available on the Tanimura &amp; Antle website.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.taproduce.com/" target="_new"> Tanimura &amp; Antle </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">