SALINAS, CA - Packaging design has a real effect on shoppers. With this in mind, Tanimura & Antle announced a vibrant new look for its Tanimura & Antle Artisan® brand of fresh produce. Inspired by valuable customer feedback, the redesign boasts bold colors and updated graphics, making it easier for consumers to quickly identify Artisan products on store shelves.
“For 15 years, the Tanimura & Antle Artisan line has been a symbol of innovation and superior quality, bringing products like Artisan Lettuce and Artisan Romaine to the forefront of the fresh produce industry,” said Brian Antle, Executive Vice President of Sales. “Listening to our customers and adapting to meet their needs has always been our priority, and this packaging refresh reflects our continued commitment to innovation in both product and presentation.”
The new packaging was officially debuted at the IFPA Global Produce & Floral Show, gaining enthusiastic responses from industry professionals, buyers, and attendees.
While the look has changed, the Tanimura & Antle Artisan brand’s renowned flavors, textures, and quality remain exactly the same, confirmed a press release.
“As an employee-owned farming operation, we are proud to uphold our commitment to quality and sustainability,” said Ashley Kaslin, Director of Marketing. “The updated packaging is a direct reflection of our focus on continuous improvement, ensuring that consumers not only experience the premium flavors of our products but can easily recognize them on the shelf. It’s a win for both our retail customers and their shoppers.”
This packaging refresh is part of a larger strategy to stay at the forefront of the produce industry, catering to evolving consumer demands while maintaining the company's core values. The redesign aims to enhance the shelf appeal of these products while maintaining the same high standards buyers and consumers have come to expect.
The updated Artisan packaging will begin rolling out in stores nationwide this week!
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