<p><strong>Salinas, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Tanimura & Antle is promoting salad season with some exciting new packing changes. The company is launching its new Baseball Iceberg Lettuce packaging style to enhance salad sales, which will be available to retailers through October.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The new packagin gfeatures iconic red baseball stitching and a recipe for a quick and tasty wedge salad displayed in a baseball card format. The packaging also promotes Tanimura& Antle’s own Artisan Sweet Italian Red Onions.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Retailers are encouraged to cross merchandise this visually appealing packaging with other recipe ingredients. Diana McClean Director of Marketing states “Cross promoting a complementary item simplifies the shopping experience for the consumer and the on-pack recipe provides an immediate meal solution.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Tanimura & Antle’s Summer Fun Sweepstakes promotion, now in its 5th week, continues to help retailers boost sales and create excitement about produce. This promotion, which will continue through July 2012, is growing Tanimura & Antle’s Facebook fan-base while raising consumer awareness about the premium Artisan line. Ms. McClean states, “We’re thrilled by the response we’re getting and regularly hear how once people have tried these fresh whole-head lettuces they’re hooked by the crispness, freshness and flavor of these Artisan products.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Tanimura & Antle is also set to unveil its newly packaged Field Fresh Wrapped Leaf Lettuce line to retail outlets in July in new bilingual (English/French) packaging. Each package contains a unique QR Code that links directly to videos of these lettuces being harvested and packaged straight from the field.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.taproduce.com/" target="_new"> Tanimura & Antle </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
