Turbana Expands its Tropicals Line


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Mon. April 28th, 2014 - by Sarah Hoxie

<p>Expert tropical produce supplier Turbana is <b>extending its Tropicals program</b> to include <b>seven new items</b>.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Turbana is adding: Groovy Coconut, Aji Cachucha, Avocado, Ginger, Habanero Pepper, Malanga Amarilla and Sour Orange. The new robust line-up will include a <b>total of 19 unique choices</b> that Turbana believes are fundamental to the tropical selection of any store, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img width="500px" class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/mix1.jpg" alt="Turbana Expands its Tropicals Line" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img width="500px" class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/mix2.jpg" alt="Turbana Expands its Tropicals Line" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"Turbana's Tropicals program adds significant value to retailers as it provides them the opportunity to reach out to a very specific and substantial consumer market, while introducing mainstream consumers to ethnic tropicals," said Ricardo Echeverri, Vice President of Turbana Tropicals.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The Tropicals program was launched in 2013, and aims to provide retailers with a one-stop-shop solution for all their tropicals and to help them turn their stores into a destination for <b>ethnic consumers</b>. As the <b>fastest growing segment in the US</b>, ethnic consumers shop 2-3 times per week, spending more dollars per visit than the average consumer and have diets that <b>heavily depend on high quality tropicals</b>.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"This expansion will help grow our Tropicals program as a category and this growth in sales volume will add to our produce department’s overall annual sales revenue," said Juan Monsalve, National Produce Buyer for C&amp;S Wholesale Grocers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Turbana's existing tropicals include Aloe Vera, Batata, Calabaza, Chayote, Dry Coconut, Malanga Coco, Malanga Lila, Malanga Blanca, Yellow Yam, Yuca, Ñame, and Eddo.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The new offerings look great and are sure to drive traffic for retailers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.turbana.com/" target="_new"> Turbana </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">