Turn Air Fryer Popularity Into Bigger Potato Sales with Side Delights®; Kathleen Triou Comments

NEWPORT, CA - Air fryer adoption is creating new momentum for fresh potatoes, and Side Delights® is giving retailers a clear path to capture it. As shoppers seek fast, crispy, restaurant-quality results at home, potatoes are emerging as a top-performing air fryer staple.*

“Air fryers are changing how consumers cook, and Side Delights® potatoes deliver exactly what shoppers want—speed, flavor, and versatility,” said Kathleen Triou, President and CEO of Fresh Solutions Network®, in the recent release. “Retailers can drive incremental sales by positioning Side Delights® as the go-to air fryer solution.”

“Air fryers are elevating everyday potato usage—from baked russets to crispy fries,” Triou added. “By merchandising Side Delights® across formats, retailers can turn that demand into larger baskets and repeat purchases.”

Side Delights® makes it easy to merchandise a complete set built for today’s cooking habits:

• Flavorables® with Spiceology® seasonings for bold, on-trend flavor options
• Side Delights® Petites for quick, even crisping with a gourmet finish
• SteamablesTM for triple-washed, ready-to-cook air fryer convenience

From weeknight meals to entertaining, air fryers are expanding the range of potato occasions. Retailers can win with secondary displays, cross-merchandising, and bundled sets that emphasize speed and crisp texture.

Merchandise Flavorables®, Side Delights® Petites, and SteamablesTM together to build a high-velocity “air fryer set” that drives trips, trade-up, and repeat purchases.

For more information on Side Delights® and its Network of farms, visit FreshSolutionsNet.com, SideDelights.com, and GrownWhereItMatters.com.

^{Source: CNET, “I’m an Air Fryer Power User. Here Are 9 Foods I’m Never Making in the Oven Again,” 2025.}