U.S. Avocado Market Poised to Surpass 3 Billion Pounds for the First Time in History; Emiliano Escobedo Comments

MISSION VIEJO, CA - The Hass Avocado Board (HAB) announced that total avocado volume in the U.S. market is on track to exceed 3 billion pounds in 2025—a historic milestone that underscores the fruit’s growing popularity and the strength of the avocado industry’s supply chain.

“This is a landmark moment for the avocado industry,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board, in the recent release. “Surpassing 3 billion pounds is not just a number — it’s a testament to the tireless efforts of producers, importers, and marketers who have worked together to meet the growing demand for avocados in the U.S. market.”

The projected volume represents a four percent increase from the previous year and reflects sustained consumer interest in avocados as a versatile, nutrient-dense food. It also highlights the success of industry-wide initiatives to promote year-round availability, enhance quality, and educate consumers on the benefits of avocados.

There has been tremendous amounts of hard work and collaboration across the industry to transform avocados from being a misunderstood specialty fruit to today’s produce aisle powerhouse. Avocado Nation: An American Success Story, now streaming at HassAvocadoBoard.com/HAPRIOImpact, looks at how the business opportunity for avocado producers and importers has transformed since the Hass Avocado Promotion, Research and Information Order (HAPRIO) created the Hass Avocado Board (HAB) in 2002.

“Avocados have become a staple in American households, and this milestone reflects how deeply they’re woven into our food culture,” Escobedo added. “As we look ahead, HAB remains committed to supporting the industry through data-driven insights, strategic marketing, and collaborative innovation.”

The Hass Avocado Board, which represents domestic producers and importers, continues to invest in research, nutrition education, and promotional programs that drive category growth and support a resilient, sustainable avocado supply chain.