MODESTO, CA - Following the success of the first Modesto location, Vallarta Supermarkets, one of California's largest Latino-owned grocery chains, is thrilled to announce the grand opening of its second Modesto location. The new store will reinforce Vallarta's mission to provide fresh, authentic, and affordable food to communities across the state. Located at 2401 E. Orangeburg Ave., Modesto, California 95355, the new location will celebrate with a Grand Opening Ceremony for the community on August 27, 2025, at 7:15 AM.
This newest addition builds on the momentum of Vallarta's first Modesto location, which opened earlier this year at 3900 Pelandale Ave, and drew overwhelming support from the community. According to the recent release, the store alone brought 227 new jobs to the region, marking a significant boost to the local community. Now, with the opening of this second Modesto store, Vallarta continues that commitment, adding 194 more jobs and transforming a 49,800 sf retail space into a vibrant hub of culturally rich, high-quality groceries. Together, both locations have generated a combined total of 421 new jobs in Modesto, solidifying Vallarta's role as a major economic driver in the Central Valley.
As part of Vallarta Supermarkets' ongoing commitment to innovation and customer experience, the latest store design blends the vibrant culinary spirit of Mexico City with the relaxed, coastal charm of Puerto Vallarta. Emphasizing transparency, open views into many of the departments invite customers to witness the food-making process, from masa prepared in traditional nixtamal tanks to custom cakes and freshly made ceviche. Warm, colorful, and textured finishes create a modern space rooted in Mexican and Latin food culture, designed for communities to linger, discover traditional ingredients, explore new flavors, and share in the joy of food.
In addition to this new look, the new Modesto store will offer the signature departments Vallarta is known for, including:
- Fresh Produce: The freshest produce from local U.S. growers and premium farms worldwide, offering a wide selection of certified organic and ethically farmed options at the best prices. From every necessity, seasonal Latino favorites, exotic fruits from around the world, along with all of the latest and newest items on the market today, we have it all.
- Carniceria: The heart of its stores, known as the Home of the Original Carne Asada™, customers can find premium cuts like Ranchera—a thinly sliced flank steak available unseasoned or marinated in Vallarta's signature spice blend. It has everything needed to bring family and friends together around the grill.
- Pescaderia: The pescaderia features fresh and frozen seafood from around the world, with expert fishmongers available for custom prep as well as an in-house Cevicheria that offers 12 varieties of freshly made ceviches and spicy ajií, prepared in small batches throughout the day for peak flavor.
- Guacamole & Pico de Gallo Station: Made to order using 100% Hass avocados and the freshest ingredients, guests can personalize their guacamole with Pico de Gallo, tailored precisely to their taste.
- Omari Sushi: Premium, hand-rolled by master sushi chefs, rolls made daily with the finest ingredients at the sushi station. With multiple options to choose from, it's perfect for a quick lunch, dinner, or snack.
- Juice Bar: Bringing vibrant, fresh flavors to customers with its signature aguas frescas, served straight from traditional vitroleros. Available in a variety of flavors—including horchata, strawberry, and jamaica—these refreshing drinks all have an authentic taste. Customers can also enjoy freshly pressed fruit and vegetable juices, and boost their wellness with shots of wheatgrass, turmeric, or ginger root.
- And more!
See the full release here.
