Vidalia® Onions: An Icon For and Icon


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Wed. March 28th, 2012 - by Jordan Okumura-Wright

<p><strong>Atlanta, GA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Vidalia® onions are slated to hit Georgia menus this season. Vidalia® onions are a commonly used ingredient in both foodservice and domestic kitchens, and now when onion lovers are out on the town they will be able to spot dishes featuring the exclusive vegetable by the use of a new icon. The new icon is a black and white image that consists of the outline of an onion surrounding the letters VO, according to a recent press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The Vidalia® Onion Committee and Georgia Department of Agriculture have made the new symbol available to restaurateurs who “Take the Vidalia® Onion Pledge” on the Georgia Restaurant Association website. As part of culinary- and agri- tourism initiatives, the list of all participating restaurants will be published by the GRA and shared with Georgia Tourism.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The pledge indicates that restaurateurs agree to only label onions as Vidalia® onions when they are authentic Vidalia® onions. Karen Bremer, Executive Director of the GRA, states, “The icon draws attention to Vidalia onions and the creative ways chefs work with this Georgia Grown product.” Ms. Bremer, continues, “Whether diners are curious about Vidalia onions or already avid fans, the image gives subtle visual encouragement to try these dishes while creating a pathway to support local, seasonal foods when dining out. And by compelling consumers to sample these dishes, we can support local farmers and generate more revenue for our state, which will create more jobs. It's a win-win.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding">