Wada Farms Marketing Group Welcomes Michele Peterson to its Sales Team
IDAHO FALLS, ID - Wada Farms Marketing Group has welcomed Michele Peterson to the company’s sales team. She will now be based out of the San Luis Valley in Colorado.
Kevin Stanger, Senior Vice President of Sales & Marketing for Wada Farms, said, “We are excited to have Michele join our team. She has great experience and an outstanding reputation in the industry. She will be a positive addition to the Wada team.”
Michele came to the San Luis Valley as an infant, according to the company, but did not get introduced to the potato industry until many years later when she married into a 3rd generation potato farm.
Peterson began her produce career working in accounting, but moved to warehouse management, and then sales and marketing. Her favorite of those, she says, is marketing, where she gets to meet, learn, and experience other people and cultures. Before joining Wada Farms, Peterson was General Manager at Harvest Select.