Wada Farms Receives a Grocery Headquarters 2015 Produce Trailblazer Award
IDAHO FALLS, ID - Wada Farms is well known for its innovative products and sustainability initiatives. To further reinforce this, Wada has been honored with one of Grocery Headquarters’ 2015 Produce Trailblazer Awards.
Chris Wada, Director of Marketing tells me, “When it comes to words like innovation and sustainability, we recognize how tempting they can be to promote just about any company today. As a result, we are always mindful when addressing them by making sure we develop smart and creative solutions, in partnership with the customer, that align with these somewhat aspirational goals. At the end of the day it comes down to being able to provide tangible proof and being honored with this award is just that.”
It’s easy to see why the company’s tagline is “It’s Gotta be Wada.” The company is constantly reinvesting in R&D and helping to raise the bar in innovation. For Wada’s family of companies, sustainability is a comprehensive philosophy that motivates every part of its operations, including: farming, packing, sales, and transportation of fresh potato, onion, and sweet potato products.