Wada Farms® Announces Co-Brand with The Produce Moms®; Eric Beck and Lori Taylor Discuss
IDAHO FALLS, ID & INDIANAPOLIS, IN - Part of success in any industry comes from who you know and who you partner with, and Wada Farms® is travelling further down the road of achievement by expanding its relationship with The Produce Moms® (TPM). Together, the pair have teamed up to roll out new co-branded potato packaging—which is now available for shipping—along with a campaign to boost consumer awareness of each company’s mission.
“The Produce Moms is a long-standing partner of Wada Farms. We understand and appreciate the value and connection TPM has with consumers who shop the stores where our products can be found, and we know they have a proven model co-branding with other produce brands like Crunch Pak® and Applewood Fresh®,” Eric Beck, Director of Marketing for Wada Farms, explained. “We were looking for a way to provide the users of our potatoes with an interactive digital experience and that’s how we decided on the concept of partnering with The Produce Moms for dynamic digital content accessible through a QR Code on package.”
The eye-catching, new, microwaveable packaging is featured on Wada Farms Russet potatoes, which are triple-washed and ready to eat, giving shoppers a convenient, healthy option for a quick side or meal. According to a press release, the packaging also features a QR code that when scanned will provide consumers with a digital experience that allows them to explore the many different ways to enjoy potatoes.
Currently, The Produce Moms X Wada Farms Easy-Baker offerings will be available at Walmart and other grocers that are supplied by Wada Farms’ distribution partners.
“Wada Farms pitched the idea of this packaging to TPM after their internal innovation and business development teams strategized about how we could co-brand in a meaningful way and deliver value to consumers and grocery retail. With this new packaging, we’re bringing Idaho Potatoes® to the consumer in a unique way!” said Lori Taylor, Founder and CEO of The Produce Moms, who continues by discussing the growth of the platform since its inception in 2012. “The evolution of a brand always includes the leap into consumer packaged goods. The Produce Moms logo now appears on in-store packaging alongside three of our produce partners with a commitment to educating and inspiring all who buy these products. We are so excited to enter the vegetable category with Wada Farms Potatoes, one of America’s favorite foods.”
With this key partnership already making strides, what will be next for the dynamic pair? AndNowUKnow will bring you the deets.