Weis Markets and Brookshire Grocery Co. Select AisleOne™ from Mercatus for Online Shopping
- by Anne Allen
UNITED STATES - Both Weis Markets and Brookshire Grocery Co. have partnered with Mercatus to use its digital commerce solution, AisleOne™, to boost their abilities to better engage with their customers. The personalization intelligence machine, which taps into shopper data and behaviors by learning algorithms informed by deep grocery expertise, will help both retailers provide relevant product content to shoppers.
"At Weis Markets, we are always striving to better understand both online and offline shopping behavior to create engaging experiences for our customers," said Ron Bonacci, Vice President of Markerting and Advertising, Weis Markets. "We’ve already made significant progress with our company’s digital grocery shopping program since partnering with Mercatus and look to do even more in 2020. AisleOne represents the next phase of our program. It will help us deepen our relationships with customers and personalize values and incentives."
According to a press release, the new technology will enable both grocers to:
- Generate automatic personalized catalogs and search results tailored to each individual shopper
- Utilize a deep well of shopper data from online and in-store inputs
- Serve personalized product suggestions based on shoppers’ basket, past purchase, and adjacent profile data
- Enhance the overall shopping experience for a faster, more enjoyable checkout process
- Gain full transparency into and control over their customers’ data and product recommendations
"A year ago, we launched online ordering with curbside pickup service to 100 stores across Brookshire’s, Super 1 Foods, and FRESH by Brookshire’s banners," said John D’Anna, Chief Strategy Officer, Brookshire Grocery Co. "Now, we are excited to expand our partnership with Mercatus by adding AisleOne personalization to our online shopping capabilities and creating a more personalized, convenient, and enjoyable customer experience."
Sylvain Perrier, President and CEO of Mercatus, added, "We’re excited that Brookshire’s and Weis Markets are adding AisleOne to their digital commerce experiences. Shoppers have come to expect a personalized shopping experience, and these two grocers know they need to deliver on that while continuing to own the shopper relationship. Our AisleOne solution will help both grocers fulfill these promises by delivering hyper-relevant experiences to their shoppers, boosting retention rates, and building lasting loyalty."
As the grocery landscape continues to shift and consumers’ preferences change, AndNowUKnow will be here to report on the latest in retail news.