WATSONVILLE, CA - In this educational video, Well-Pict is teaching retailers how the get the freshest, best tasting berries to customers by ‘Protecting the Cold Chain’ to increase profits in the produce aisle. Check out the video here:
The cold chain refers to the process of keeping the berries at 33 degrees from the cooling house to the supermarket. Well-Pict’s growing partners pick, package and ship the 100% proprietary berries. Within 4 hours, they are packed fresh in the field into ready to ship clamshells, according to the video.
They are then palletized and trucked to the nearby cold storage facility where they are immediately cooled to 33 degrees, the perfect temperature to ensure peak freshness for storing berries. This is where the cold chain begins.
Well-Pict loads the berries into refrigerated trucks within hours for domestic deliveries. Temperature probes are put into select packages in the field that record the data through the whole trip. They are then checked in the retail shop. The goal is to maintain the 33-degree temp throughout the entire process. For any 1-hour break in the chain, it means 1 day less in the store.
Retailers should immediately unload the shipment into the backroom cold room. Ideally, berries should be kept in refrigerated cases for optimal freshness. According to Well-Pict, the most profitable berries come from the cold chain.
