MURRIETA, CA - West Pak Avocado has officially unveiled a new company video and welcomed its audience inside the world of the much beloved avocado—through the eyes of the company’s “Avocado Family.” The company’s Growing a Ripe Legacy documentary celebrates its rich heritage as the film follows the seed-to-store journey of West Pak avocados.
"Developing a video that defines West Pak and our Avocado Family was a year in the making,” said Co-Founder Galen Newhouse, in a press release. “With efforts spanning from our headquarters in Murrieta, California, to Michoacán, Mexico, the production involved creating never-before-seen footage inside of our facilities and with members of our team. Our goal was to show the depth of our operations, the heart of our team, and the lengths West Pak takes as a company to provide our customers with the finest fruit globally.”
According to the company’s press release, Growing a Ripe Legacy documents the heart of the West Pak organization and its key stakeholders and employees. The video starts with the humble beginnings of West Pak founders Galen Newhouse and Randy Shoup and records the progression they have made in 35 years of business—all while standing behind their core values, people, culture, innovation, and commitment to avocado growth.
West Pak’s goal, as outlined in the new corporate video, is to continue the company’s commitment to growing industry relationships, new ventures in global markets, industry innovation, and continued branding for the avocado. The video’s release comes as Newhouse and Shoup prepare to step back from their original roles and hand the reins over to CEO Mario Pacheco—a former executive with Chiquita Banana—who will take over the day-to-day operations of the company, while its founders continue to spearhead various aspects of business development and serve on West Pak’s Board of Directors.
In addition to celebrating the legacy for the company’s founders, West Pak’s video also serves as a foundation that reinforces the company's "Avocado Family" theme and expand upon the organization's dedication to innovation, growers, and global expansion.
The trailer for Growing a Ripe Legacy debuted at the Produce Marketing Association (PMA) Fresh Summit in New Orleans on October 20, 2017. The full-length video is currently available on the company website and YouTube.
