OXNARD, CA - Just in time for summer grilling, Westfalia Fruit is debuting a 100 percent pure avocado oil, available at select retailers in the United States soon, including online. The avocado oil market is projected to see steady growth driven by a variety of health and wellness trends, and Westfalia is responding.
"Quality and authenticity are crucial," said Raina Nelson, President and Chief Executive Officer. "We are thrilled to introduce the first avocado oil with a purpose—to do good. Our dedication to actionable sustainability spans decades. We use the flesh of the avocados and return the seeds and skins to the orchards for soil conditioning and mulch. Our entire process, from beginning to end, supports zero waste and carbon footprint reduction initiatives."
The oil will be available in three flavors, garlic, as well as lemon, available in 250 ml recyclable glass bottles, and 500 ml bottles for the plain avocado oil.
The company also partnered with CIRT (Can I Recycle This?), the first among the fresh produce industry, in order to give shoppers the ability to check the recyclability of the bottle per zip code. This is done through a convenient QR code found on the label.
"We’re called the Avo Experts for a reason," said Zac Bard, Business Development Executive. "It has everything to do with our years of experience, dedication to quality and innovation, and incredible research and development investments. From this, we are also avocado oil connoisseurs and have been making avo oils for over 20 years with input from edible oil specialists."
According to a release, avocado oil’s high smoke point of 500 degrees Fahrenheit makes it an ideal oil for grilling, baking, and any high-heat cooking. Additionally, consumers are drawn by the oil’s healthy fats and antioxidant benefits, as well as its skin and hair care potential.
"This specialized methodology ensures a pure flavor profile by using only the pulp," Bard added. "It makes for a clean and premium product, and how we create it is unique to Westfalia. Avocado is a fruit, so it makes sense that it should be handled a bit differently, and we test every batch for quality and purity."
Avocado oil has a two-year shelf-life and is recommended to be stored away from light and heat.
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