<p><img src="https://cdn.andnowuknow.com/legacyWriterImages/zespri070813body2.jpg" alt="Cropped Images July 8th 2013" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Its official, Zespri has the sweetest kiwis around. The company’s 2013 New Zealand kiwifruit season has surpassed expectations by setting a new record for the sweetest-ever kiwifruit. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The highest levels of dry matter in Zespri’s history are giving the fruit a sweeter taste as the starch in the fruit converts to natural fruit sugars while the kiwi softens and ripens. The record sunshine in the growing regions has contributed to this delectable Zespri Green, Gold and Organic kiwifruit crop.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/zespri070813body1.jpg" alt="Cropped Images July 8th 2013" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>“Our customers are telling us that this is driving very strong repeat purchasing by consumers. Consumer research has confirmed that the higher levels of dry matter increase both consumers’ enjoyment of the fruit and their intention to purchase again,” says Glen Arrowsmith, Zespri Global Marketing Manager. “Our marketing teams have been overwhelmed by the positive reaction the fantastic taste across all varieties of Zespri Kiwifruit, which has helped kick off a really strong start to the 2013 selling season.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p> The vast majority, over 80%, of Zespri New Zealand kiwifruit is grown in the Bay of Plenty region, which has had the highest sunlight levels in January, February and March this year since 1992. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The great taste provides an additional reason to get excited about Zespri Kiwifruit Green, Gold, and Organic kiwifruit in addition to the high nutritional value and commitment to innovation such as the release of the world’s first compostable fruit label released on the on the Zespri organic fruit this season says Glen.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.zespri.com/" target="_new">Zespr</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
