<p><strong>ST. LOUIS, MO</strong> - Hy-Vee Food Stores has joined the party with the aisle411 platform. Shoppers can access aisle411 through iPhone and Android applications. Hy-Vee is leveraging aisle411's API and SDK to facilitate the creation of a customized app that includes “retail navigation technology, context aware product recommendation engine and advertising server.” The platform incorporates in-store inventory data and store maps, for easier and more time saving search and navigation.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Nathan Pettyjohn, CEO, aisle411, states, "As consumers embrace mobile technology to expedite their daily tasks, major retailers are embracing aisle411's in-store shopping platform and embedding it in their apps providing further proof that aisle411 is becoming the standard for in-store navigation." Mr. Pettyjohn continues, "Hy-Vee Food Stores has taken the initiative to deliver its shoppers a premium tool to ensure shopping experiences are enjoyable by deploying the aisle411 platform."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>www.hy-vee.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding">
