DEWITT, MI - In the world of asparagus supply and demand, it is never too early to plan ahead. As demand rises and the search for the ideal supplier partner becomes an essential part of spring planning, the Michigan Asparagus Advisory Board (MAAB) is working closely with growers and buying operations to ensure a bountiful category at retail and on the plate.
Jamie Clover Adams, Executive Director of the advisory board, has her finger on the pulse of the category and joined us to share the details of a highly anticipated Michigan asparagus season.
"Michigan's asparagus growers naturally start thinking about the next year right after the asparagus carts are put away; since the plant begins preparing for the following year’s crop soon after the season ends," Jamie expressed. "Our growers spent last summer making sure the fern stayed healthy, so the root produces the maximum number of thick and flavorful for this coming spring."
It is an intensive process that keeps Michigan asparagus supplies high in quality and consistency. Farmers monitor for disease and plant a cover crop that enhances the soil and protects the fern. MAAB is working diligently with its grower Board of Directors on its marketing efforts for the spring, which will involve initiatives to keep asparagus top of mind with consumers.
“We are also evaluating opportunities to use grower funds to work directly with retailers on in-store asparagus promotions, and we plan to start our efforts sooner since consumers are banging down the door when fresh Michigan asparagus is available,” Jamie revealed. “Asparagus is a consumer draw for many reasons. For many Americans, it is a signal of spring. And since Michigan asparagus is a seasonal vegetable, consumers look forward to its appearance and are excited when it arrives.”
Michigan asparagus presents a versatile and dynamic list of usages and opportunities for consumers. From beef or fish dish accompaniments to salads, soups, and appetizers—asparagus is easy to prepare with its highly coveted thicker and more tender spears.
“Our asparagus is locally grown in Michigan, and it gives consumers an opportunity to know where their food comes from and how it’s grown,” Jamie explains. “Consumers can meet our growers on the Michigan Asparagus YouTube channel and head to our Facebook and Instagram pages to learn more about how to incorporate asparagus into their meal planning.”
Early planning will put retailers and foodservice operators ahead of the curve come spring, setting a bar in their programs with the help of the Michigan Asparagus Advisory Board.
