Karen Brux of Chilean Fresh Fruit Association Discusses Her New Position and CFFA 2013 Goals


Fri. December 28th, 2012

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;"> Las Condes, Santiago de Chile-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">12.31.12</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The Chilean Fresh Fruit Association has named Karen Brux, its Managing Director for North America. Ms. Brux takes a moment with AndNowUKnow to share what she hopes to accomplish in her new role and some of the associations' goals and initiatives for the coming year.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Ms. Brux hopes to enhance the trade, consumer and foodservice initiatives that the CFFA already has in place. A key aspect of her role is information flow, ensuring that all parties receive accurate up-to-date information. The 2013 campaign includes tagged television advertising, retail merchandising support, consumer and foodservice PR as well as participation in a number of tradeshows. </p><hr class="legacyRuler"><hr class="invisible minimal-padding">