Lorri Koster Mann Packing


Tue. January 22nd, 2013

<p>This all-American favorite will never be the same. Mann Packing Company is introducing a fresh concept to produce departments with this first ever Veggie Mac-n-Cheese kid-friendly meal solution. CEO, Lorri Koster, joins AndNowUKnow to discuss the new line and how the resurgence of macaroni and cheese products in stores and on restaurant menus creates the perfect opportunity for promoting fresh vegetable consumption. Mac is back. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The line includes four flavor profiles using market-leader Sargento® cheese: Classic Cheddar, Bacon &amp; Cheddar, Fiesta Cheddar and White Cheddar. Each cheese sauce is partnered with fresh vegetables and a ready to heat packet of pasta.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Each Veggie Mac-n-Cheese package contains up to five, one-cup servings and can be prepared in four minutes or less either in the microwave or on the stove top. The components are placed in a stand-up package designed with vibrant graphics and pictures of kids on the front panel.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">With the resurgence of macaroni and cheese products in stores and on restaurant menus, this is a perfect time to be pairing vegetables with Mac-n-Cheese. According to Mintel Menu Insights, menu mentions of macaroni and cheese products increased 13 percent since 2011 with 943 menu mentions over the past five quarters. Likewise, grocery sales continue to grow due to a proliferation of new flavor profiles added to macaroni and cheese items.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The company is supporting the launch of Veggie Mac-n-Cheese with an integrated marketing program that includes elements for both trade and consumer audiences. Mann Packing will use digital and social media to reach consumers, along with traditional media, in store merchandising and grassroots marketing efforts.</p><hr class="legacyRuler"><hr class="invisible minimal-padding">