¡Yo Quiero! Celebrates National Guacamole Day With Multi-Channel Marketing Push; Tara Murray and Annessa Chumbley Comment

RHOME, TX - National Guacamole Day (September 16) fell on Taco Tuesday this year, and ¡Yo Quiero! seized the opportunity to drive retail value with a coordinated consumer marketing and public relations campaign. The brand combined influencer gifting, localized TV segments, podcast appearances, a 24-hour sweepstakes, and targeted social media to make a big splash around the holiday.

Registered dietitians appeared on Dallas morning shows to promote the holiday, highlight ¡Yo Quiero!’s award-winning guacamole, and drive shoppers to local retailers and the sweepstakes. Twenty-five influencers received the “Ultimate Guacamole Package,” complete with a scratch-off quiz to reveal their “Guacamole Personality,” generating buzz across social media. ¡Yo Quiero! also joined The Dumb Zone and The Mom Game podcasts—two popular DFW programs with national audiences—to spotlight its flavors, while a 24-hour sweepstakes awarding a year’s supply of guacamole and branded swag extended engagement beyond the holiday. A targeted social campaign further boosted sweepstakes entries and helped shoppers find ¡Yo Quiero! products at nearby retailers.

As a result, the campaign generated more than 6 million impressions, positioning National Guacamole Day as the perfect time to pick up ¡Yo Quiero! products in store. Two paid influencer partners drew over 200,000 Instagram Reel views, while 25 gifted (unpaid) influencers shared more than 35 posts across social channels, delivering 2.4 million earned impressions from enthusiastic fans. The brand’s website also saw a 210% increase in traffic compared to last year’s holiday - proof that this year’s efforts resonated with consumers.

“National Guacamole Day is a perfect opportunity to show people just how versatile and craveable guacamole can be,” said Tara Murray, Vice President of Marketing at ¡Yo Quiero!, in a recent release. “It’s the perfect moment for us to share fun new ways to enjoy it and get more people tasting our award-winning flavors while building even more love for the brand.”

“Yo Quiero is absolutely my favorite guacamole because the flavor is so fresh,” said Annessa Chumbley, registered dietitian and Emmy-nominated host. “As a parent and dietitian, I love that their guacamole is full of healthy fats that support brain-building and my kids’ nervous systems - it’s a double win as a mom.”

Through its coordinated marketing and public relations efforts, ¡Yo Quiero! continues to position itself as the Ultimate Dip Destination™, meeting shoppers where they’re searching for flavor inspiration and quick, easy hacks. Opportunities to sample the brand’s award-winning guacamoles and new dips are available at booth #1417 at the Global Produce & Floral Show in October.

For more information about ¡Yo Quiero!, contact Jay Alley at [email protected].